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Lincoln V12 (1939 -1946)


Henry Ford must have
received some special satisfaction on February 4, 1922,
because on that day he purchased the Lincoln Motor
Company, which was being run by his long-time nemesis,
Henry Leland. Some two decades before, Ford and Leland
had their first run-in.
On the strength of his racing exploits, Ford was a
principal participant in the founding of The Henry Ford
Company, a successor to the Detroit Automobile Company
that had been on of the first Michigan-based firms to
enter the car manufacturing business. Soon after he was
named chief engineer of the company that bore his name,
the board of directors hired Henry Leland as a
consultant.
Leland was a name to be reckoned with in early Twentieth
Century Detroit. One of the most skilled industrial
engineers of his time, Leland had cut his teeth working
for Samuel Colt in his firearms factory. There he
learned the crucial lesson of building parts to such
close tolerances that they were "interchangeable."
(Until Colt's monumental industrial achievement, parts
were individually fitted to the product, so, for
instance, a rifle stock of an individual gun might not
fit another gun of the same type.) After leaving Colt,
Leland set up his own machine shop, Leland and Falconer,
and the firm entered the automobile business by building
engines for Ransom E. Olds and his Oldsmobile.
Certainly, Leland had impressive credentials, but Henry
Ford was a man with his own ideas, and the last thing he
wanted was Henry Leland hanging over his shoulder. A
boardroom brouhaha ensued, and Ford decided to take his
dreams elsewhere. With a $900 settlement in his pocket
he took his good name and good ideas on the door and
formed Ford Motor Company. Meanwhile, what was The Henry
Ford Company renamed itself Cadillac Motor Car Company
with Henry Leland at the helm.
While Henry Ford was building the unsophisticated Model
T into the sales success of the century, Leland's
Cadillac enjoyed success at the upper echelons of the
American market. He used the concept of precisely
crafted, interchangeable parts to capture the Dewars
Trophy for automotive excellence, and later his company
introduced the first commercially successful V-8 engine
and the first commercially successful electric
self-starter.
After Cadillac was acquired by William Crapo Durant as
part of the newly organized General Motors Corporation,
the meticulous Leland ran afoul of the somewhat more
speculative members of GM management. Soon Leland left
to found Lincoln Motor Company, named after his personal
hero and, coincidentally, the first president he had
voted for.
Leland's new company immediately embarked on the
production of Liberty aircraft engines. Then, with World
War I over, Leland decided to re-enter the luxury
automobile business.
His first model, the "L," was introduced to the public
to great fanfare in 1920. As one had come to expect from
Leland, the car was a superior product. Its 60-degree
V-8 engine was very probably the most technically
advanced American engine of its era, and the rest of the
car was equally well-designed and crafted.
Leland's mistake, however, was timing. Soon after his
first Lincoln came to market, the market started going
away. America was going through a post-war boom-and-bust
cycle, and Lincoln was whipsawed. By New Year's Day
1922, Lincoln Motor Company was on the verge of
bankruptcy.
Who was there to pick up the pieces? Why, Henry Ford,
who at the urgings of his 25 year old son, Edsel,
decided to invest some of his company's huge profits in
the failing luxury car maker. Under a picture of Honest
Abe himself, the principals signed a deal in which Ford
Motor Company acquired Lincoln Motor Company for the sum
of $8 million on February 4, 1922.
By June of that year Edsel Ford, who was already the
titular president of Ford Motor Company, also became
head of the Lincoln division, and the division would
remain his corporate plaything until his untimely death
in 1943. Edsel Ford's goal for Lincoln was to add some
sizzle and spice to the top-notch Lincoln chassis and
drivetrain. Top-of-the-line models went directly to
custom coachbuilders, who dressed them in 1920's finery.
Lincoln also gained a reputation for speed. During
Prohibition both bootleggers and the cops who chased
them favoured Lincolns for their uncommonly good
performance, reliability and handling.
When the stock market went south in 1929, Lincoln sales
suffered, but the division could rely on the mighty
strength of Ford Motor Company to see it through
financial doldrums. In response to the Depression, Edsel
Ford followed the classic "K" line of Lincolns with the
less-expensive Zephyr, named after the wildly popular
streamlined train run by the Chicago, Burlington &
Quincy Railroad.
Introduced in 1936, the Lincoln Zephyr was a study in
contrasts. Begun as a wildly experimental concept by
Dutch-born John Tjaarda that anticipated the
rear-engined Tatra 77, it wedded at fairly sophisticated
267 cubic inch (4.4-liter) V-12 engine to a rather
mundane chassis, complete with transverse leaf spring
suspension and beam axles front and rear. But, largely
due to Edsel Ford's influence, the Zephyr was a
good-looking vehicle that offered the right amount of
luxury at a price that was less than half what Lincoln
charged for its essentially dead-in-the-water model K.
The Zephyr was successfully launched, and it was even
able to win the grudging acceptance of the European
press and automotive establishment, at least for its
leading edge bodywork. Edsel Ford made the segue to what
was to become the Continental after an off-hand
conversion with the chief stylist E.T. "Bob" Gregorie.
Speaking of potential future projects, Gregorie
mentioned the Zephyr V-12 and the availability of space
in the old model K facility. With Edsel's encouragement,
Gregorie is said to have come up with the lines of the
Continental convertible in about a hour by putting a
piece of tracing paper of a blueprint of the Zephyr and
then sketching in changes.
In this manner, the hood grew longer and lower, the
front fenders got longer and, of course, at the rear,
the shorter trunk was accompanied by an integral,
exterior-mounted spare tire. When Edsel Ford saw the
sketch he was ecstatic and ordered Gregorie to proceed
without any alterations.
After viewing a scale model, Ford is said to have
commented, "Let's not change a thing. I wouldn't change
a line on it." He also made it clear he wanted a running
version of the new car in the garage of his winter home
in Hobe Sound, Florida, in time for his March 1939
vacation.
With that kind of order from the boss, Lincoln workers
began scurrying to hammer together what they believed to
be a one-off custom job for the "big guy." The Lincoln
craftsman assembled the unnamed car by hand and it was
delivered to Florida on time. Within a couple of weeks,
Edsel cabled back to Dearborn that the new styling was
so well-accepted by the moneyed set that he could sell a
thousand of them.
During the course of 1939, some two dozen of the newly
named Lincoln Continentals were meticulously assembled
by Lincoln craftsmen. Even the 400 or so that were put
together as 1940 models had hand-hammered body panels,
since real body dies weren't added to the process until
1941. After Pearl Harbour, production of the Continental
production ceased until 1946, and the models that were
built between then and its demise after 1948 were more
chrome-laden that the earlier version.

In any case, the casual whim of Edsel Ford, combined
with some inspired tracing by Bob Gregorie turned into
one of the most beautiful cars that the automotive world
has seen.
In 2002 Ford announced plans to suspend
the building of Lincoln cars.


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